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Welcome to Jo Divine

In 2007, Jo Divine's founders Samantha and Paul, found that most sex toys and lubes were not skin-safe and created Jo Divine - a store that only sells skin-safe products, allowing you to shop in confidence. They've been discreetly shipping sex toys ever since.

We were on Channel 4!

Want to keep in touch with information about this programme? Follow us on Instagram @jo.divine and @samtalkssex or Twitter @jodivineuk and @samtalkssex

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Featured Products

Screaming O Rub-It
Screaming O Rub-It
Screaming O Rub-It
Screaming O Rub-It
Screaming O Rub-It
Screaming O Rub-It
Screaming O Rub-It - Black
Screaming O Rub-It - Purple
Screaming O Rub-It - Pink

Screaming O Rub-It

£44.99
Fun Factory Stronic G
Fun Factory Stronic G
Fun Factory Stronic G
Fun Factory Stronic G
Fun Factory Stronic G
Fun Factory Stronic G - Grape

Fun Factory Stronic G

£144.99
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2 - Purple
LELO Sona 2 - Cerise
LELO Sona 2 - Black

LELO Sona 2

£88.99
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus
Hot Octopuss Atom Plus

Hot Octopuss Atom Plus

£68.99
Hot Octopuss Amo
Hot Octopuss Amo
Hot Octopuss Amo
Hot Octopuss Amo
Hot Octopuss Amo
Hot Octopuss Amo

Hot Octopuss Amo

£48.99
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2
LELO Soraya 2

LELO Soraya 2

£188.99

The Jo Divine Blog

We have over 400 articles in our blog - a small selection are below. Click here to access all the articles.

Misconceptions about BDSM (and the truth behind them)

Apr 09, 2021 Eleni Peitho

Following on from her "Introduction to BDSM", Eleni shares some of the most common misconceptions about BDSM and the truth behind them.

An Introduction To BDSM

Mar 25, 2021 Eleni Peitho

What comes to mind when you hear "BDSM"? Here, Eleni guides us through the basics of BDSM and explains why 50 Shades of Grey isn't a particularly good example on which to base your opinions.

How to Discover Your Dominant Side

Mar 19, 2021 Staff

Curious about having more confidence in the bedroom? Wish you could dominate your partner? The fabulous Sadistic Coach offers her expert advice about ways to discover your dominant side to help you "go forth, conquer, and most importantly, have fun".

Would you watch your partner have sex with someone else?

Feb 01, 2021 Eleni Peitho

Eleni writes about watching your partner or being watched having sex with another person, emphasising the importance of honesty and open-mindedness, a solid base, communication, mutual respect and consent, clear boundaries and being aware of couple priviledge. "The most important thing is finding what works for you and, of course, having fun!"

10 Ways Sex Can Boost Your Health

Jan 25, 2021 Megan Barnett

Sex doesn't just feel good, it does good too! We take a look at 10 different ways sex can improve your overall health and wellbeing including better sleep, looking younger, boosting immunity and increasing your productivity , just to name a few.

When Sex is Silent - Living with Cancer

Jan 21, 2021

Cheryl Johnson wrote this fabulous article about her experience of being diagnosed with cancer and this impact of treatment, yet at no point during her journey did any medical or healthcare professional talk to her about sex. She created her blog to help anyone going through cancer treatment enjoy pleasurable sex and make talking about sex a compulsory part of care.

Recurrent Thrush : Why Does It Keep Coming Back?

Jan 15, 2021 MJ Sohal

MJ writes about her experience of having recurrent thrush, the common causes including intimate hygiene practices, use of poor sexual lubricants and what you can do to prevent it and alleviate symptoms.

Living with Pudendal Neuralgia

Nov 08, 2020 Samantha Evans

Women are often told their pain is "all in their heads" - Marion Jones was one of those women. She has Pudendal Neuralgia and kindly shared her journey to get a diagnosis, numerous treatments and her experience of living with this painful pelvic condition every day.

Sex and type 1 diabetes

Feb 17, 2021 MJ Sohal

MJ writes about her experience of living with type 1 diabetes, the impact it has upon her relationships, enjoying sexual intimacy and pleasure and why talking about sex with your healthcare team is just as important as discussing your eyes, feet, urine and blood pressure.

Winning back our sex life after prostate cancer - a personal story by Elvin Box

Nov 25, 2020

Elvin Box, a survivor of Prostate cancer and passionate campaigner shares his honest experience of the sexual impact cancer has had upon his physical, and mental wellbeing and his relationship with his wife.

Promiscuity vs Sexual Empowerment

Nov 09, 2020 Eleni Peitho

Eleni writes about the difference between promiscuity and sexual freedom, sharing her views, that of others and her own personal experiences too. "Be aware, be conscious in your decisions, wake up revelling in the delicious encounter you had, because you did it deliberately and you know you were safe".

Consent Is Sexy

Oct 08, 2020 Eleni Peitho

Eleni writes about the reasons why we struggle with consent within our sexual relationships yet "Sex is also most fun for everyone when everyone involved is consenting and — therefore — enjoying it".