Owning a sex toy company has made me realise I should never make assumptions about a customer and their knowledge about sex, their sexuality or gender.
As a sex toy retailer, we have a responsibility to ensure that all our customers are fully informed about what they are buying and how it can help their sexual health and pleasure. The obsession with sex in the media tells us that we all must be experts, but then shames us when we admit to be lacking in sex education.
Some of our customers at Jo Divine come to us after receiving little or no help from their GP for a sexual health problem and we are more than happy to guide them through our products to find the best one suited to their needs. Some have only a basic awareness of their anatomy, perhaps from a lack of sex education in the past or through shame, and they often feel embarrassed about purchasing a sex toy.
Sometimes they want to buy a product which is totally unsuitable for them and go away having bought a product we know will bring them more sexual satisfaction and pleasure. Many customers are buying a sex toy for the first time and are unsure about what they should buy.
Some come to our website in search of a product to help with their sexual problems. They may have a disability, have had an injury, heart attack or suffer with another health condition, such as Multiple Sclerosis, which restricts their sex life in some way. After discussing their requirements with them, we recommend a sex toy which may help – but we always tell our customers to seek medical advice if we feel that we cannot provide a solution to their problem.
We know that certain materials, such as rubber, latex or jelly, can cause unpleasant reactions. As a result, we only stock skin safe products, condoms and lubricants; however, many people are still unaware of the hidden chemicals in some sex toys.
Here at Jo Divine, we have recognised the need to provide sexual health advice to our customers to improve their sexual satisfaction and have created a library of articles about sexual health and pleasure. By establishing ourselves as a resource for informed sexual education, we have built a strong bond between ourselves and our customers, many of whom return to purchase other products or recommend us to their friends and family.
We are working with a consultant uro/gynaecologist and women’s health physiotherapist who recognise the benefit of using a sex toy and lubricants to improve sexual pleasure. They recommend some of our products to their patients for gynaecological conditions, such as vaginal tightness, post-operative scarring, sexual symptoms of the menopause and loss of sensation.
Our health brochure is given out by healthcare professionals across the UK.
The way in which people think about sex toys and their benefits to sexual health and pleasure to help is slowly changing and Jo Divine is at the forefront of making this happen. Educating people about sexual health to improve their sexual pleasure is one of the best parts of my job; when asked about my job by others, I say: “I give people orgasms for a living”, which raises a few eyebrows and often a smile!
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