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Samantha Evans co-founded Jo Divine, an online sex toy company, with her husband Paul in 2007. Having a professional background in nursing, she is a features writer for Jo Divine and is passionate about sexual health and pleasure through using skin safe sex toys and irritant free sexual lubricants.
Samantha has an extensive and growing social media presence on the following platforms:
She can be contacted through the above social media or by contacting Jo Divine
Being married for 24 years she understands the effects that motherhood and the menopause can have upon relationships and sexual intimacy, she has exerienced her own sexual health issues and as a mum of threechildren she is aware of the varied quality and often poor standard of sex education in schools in the UK.
As a former nurse she understand that many healthcare professionals receive little or no training about how to advise their patients about enjoying sexual intimacy and pleasure in site of many medical and surgicle interventions and health conditions and diseases impacting upon sexual health, function, intimacy and pleasure and would really like to see talking about sex on the medical and nursing curriculum.
She has written extensively for Jo Divine and the press and has featured on radio, including BBC Womans Hour and the Channel 5 programme “How To have A Better Orgasm” and recently Davina McCall “Sex, Myths and the Menopause” on Channel 4 where she and Davina chatted about sex and much more!
Having an extensive knowledge about sex toys, Samantha enjoys creating informative articles about sexual health and pleasure which endeavour to normalise sex and help people to talk about it. From sex after cancer, exploring new ways to enjoy sexual pleasure to enjoying a G-spot orgasm and sex beyond penetration, she has created many articles offering simple practical advice that can help people enjoy better sexual pleasure.
Samantha is always looking at ways in which both men and women can take control of their sexual health to increase their sexual pleasure and general well being. Whoever you are, she believes that it is always possible to find ways in which to enjoy sex by being imaginative, adventurous and making it fun, whatever your age, health condtion, disability or sexual orientation.
Being 53 and in menopause Samantha works hard to ensure all women going through the menopause enjoy good sexual intimacy and pleasure and don’t give up on their sex lives when there are many sex positive ways they can continue enjoying sexual pleasure.
Samantha has written an extensive number of articles and edits articles created by our other amazing authors in our online magazine.
Samantha writes regular features for leading websites, such as So Feminine, Good Housekeeping, Healthista, Glamour, Patient.com and Net Doctor. Her articles are regularly featured in national newspapers, including The Guardian, The Telegraph, The Independent, Daily Mail, Daily Star, Daily Express, The Sun and Metro.
She has also written for Huff Post, Menopause Support, The Menopause Charity, Henpicked, The Talented Ladies Club, the RealMotherHood, Womb Cancer Support, Ovacome, Trekstock, Ticking Off Breast Cancer , Owise app, Chris’ Cancer Comunity, the Latte Lounge , Good Housekeeping, Woman and Home, Hot Octopuss, Mpowered Women, Hysterical Women and the Good Sex blog.
Channel 4 : Davina McCall “Sex, Myths and the Menopause” where Sam and Davina had a fabulous chat about sex, orgasms, why ingredients matter when it comes to using lubricants and moisturisers and why they both want to be like our 95 year old customers still enjoying pleasurable orgasms! Davina even mentioned a goat!
“Thank you so much Davina for making it so easy to chat and so much fun too!
A huge “Thank You” goes to the fabulous Kate Muir Instagram Instagram: @muirka (our chat about this programme and your book seems such a long time ago), the brilliant producers and all the team who worked hard to get this programme on screen to raise awareness about the huge problems many people face when trying to access menopause care, advice and support in order to get the right treatment.
Lack of menopause education within medical, gynaecology and GP training has led to wide spread misinformation about HRT and local oestrogen with incorrect non evidenced based advice and treatment options given to so many people, an issue I often hear through my work
I’m really proud to be part of this programme and I hope it helps many people struggling with debilitating symptoms, as well as their partners, children, family, friends and work colleagues. Huge shout out to all the amazing people who took part, sharing their expertise, personal experiences, time and passion to educate, inform and dispel the myths surrounding the menopause.”
The response to the programme has been overwhelmingly positive with many talking to their GP about HRT and it has encouraged more people of all ages to talk about menopause to educate themselves. Many people have bought their first sex toy and we have have so many amazing conversations about choosing a good irritant free lubricant, vaginal moisturiser and sex toys, our products have flown off the shelves and continue to do so as people discover our website.
Samantha is part of a huge community of passionate people and activists campaigning for better menopause training for medical and nursing professionals and support in the workplace because menopause doesn’t just impact those going through it but their partners, children, family, friends and work colleagues which is why we need to educate and inform everyone. 51% of the populattion will go through menopause and you can help by signing the Make Menopause Matter Campaign petition created by my wonderful friend Diana Danzebrink, a tireless menopause campaigner. The first aim of the campaign has been achieved and menopause will be taught on the PSHE curriculum in schools from September 2020.
If you are a person who will go through the menopause, love or care about or work with someone who will go through the menopause please can you sign the petition.
Make Menopause Matter
Channel 5 “How To Have A Better Orgasm”.
Samantha had her TV debut on the Channel 5 programme “How to have a better orgasm” on Wednesday 27th February at 10pm. You can find a link to the programme here
“We had an all female filming team who were fabulous especially as it was filmed in August on a really hot day. They helped me to feel really comfortable and relaxed when talking about intimate parts of my life. We talked about sex education, body confidence, our first orgasm, different sexual experiences and I talked about my experience of vaginismus which was rather emotional. I’m so proud to have been asked to take part with 6 other incredible women sharing their experiences. Although none of us met, I was fortunate to meet Natalie Lee Instagram: @StyleMeSunday at a recent book launch who also took part which was such a lovely surprise and we had so much to talk about. I really hope we help more people enjoy better orgasms or even their first one”.
Samantha spoke to Lucy Beresford on LBC radio about the importance of foreplay and the benefits of masturbation in the workplace. She also talked about taking your sex toys on holiday.
She also spoke to Radio Gorgeous about enjoying sex as you get older, what she has done to improve her own sex life in her late 40’s and how using skin safe sex toys and sexual lubricants can protect your sexual health and pleasure.
She also joined Diane Danzebrink and Jospehine Pembroke at Radio Gorgeous to talk about Menopause, Sex and Relationships in November 2017.
She spoke to Josephine Pembroke at Radio Gorgeous about how to orgasm discussing ways in which women can improve their sex lives and enjoy better, more frequent orgasms.
Samantha spoke to Emma Barnett at BBC5Live about how many older people enjoy using sex toys, including those living in residential and nursing homes.
She has also spoken to Sadie Nine at BBC Radio Essex about the benefits of sex for older people, how Jo Divine has many older customers and why we need to educate HCPs to talk about sex and ask their patients about their sexual activity following research from Ruskin University and UCL (2018)
Health Radio invited Samantha to talk about the benefits of using sex toys to improve your sexual health and pleasure by incoporating sex toys into your sex play and relationships. She discussed how her work with many healthcare professionals across the UK helps them advise their patients about ways in which to enjoy better sexual intimacy and pleasure.
Collaborating with the Latte Lounge Samantha joined Kate Taylor, Francine Kaye and Donna Freed at Radio Gorgeous to record a podcast about midlife, sex and relationships in March 2019.
She joined a panel of expert speakers including Liz Earle MBE, Dr Louise Newson, leading menopause GP, Diane Danzebrink, Menpoause counsellor and campaigner, founder of Menopause Support and #MakeMenopauseMatter campaign, Jane Lewis, author of Me& My Menopausal Vagina and founder of the Vaginal Atrophy facebook group, Athena Lamnisos, CEO of Eve Appeal and Katie Taylor, founder of Latte Lounge for a charity Spa day to celebrate the 3rd birthday of the Latte Lounge in aid of the Eve Appeal in July 2019.
Samantha and Milly, her 19 year old daughter who is a sex education activist were invited to talk to Phil Williams about sex education in schools and from parents on BBC 5 Live as part of the BBC Sex TakeOver Day on 20th November 2018.
She joined Nan Akua, Diane Danzebrink, Dr Nighat Arif and Jane Lewis to speak on BBC 3 Counties Radio about Relationships, Sex and the Menopause in May 2019.Samantha joined Katie Taylor, founder of the Latte Lounge and Diane Danzebrink, founder of Menopause Support for a FaceBook Live event talking about testosterone, low libido, sex and the menopause. If you’d like to watch join the Latte Lounge on Facebook
She filmed two vlogs with Diane Danzebrink about vagina health and menopause and enjoying sexual intimacy and pleasure during and beyond menopause.
Samantha joined a discussion on BBC Woman’s Hour on Friday 30th November 2019 with presenter Jane Garvey, Cate McKenzie, psychosexual therapist and Janet Barter, Vice President at the Faculty of Sexual and Reproductive Healthcare to talk about sex in your forties.
The discussion covered many aspects of sex, from women struggling to have sex because their male partners do not want it, women who feel pressurised into having sex, those now enjoying a great sex life and casual sex after leaving a long term relationship and women who are enjoying sex with other women.
Samantha written about her own sex life in her 40’s and how her vagina health and sex life was transformed through using YES sexual lubricants, exploring sex toys, talking to her partner and being more sexually adventurous. You do not have to give up on your sex life, there are many ways to kick start intimacy.
If you’d like to take a listen, go to the BBC Sounds app on your phone or table and search for “Womens Hour” – it is the episode featuring Nicola Sturgeon. Our discussion starts approximate 23 minutes into the programme.
If you don’t have the BBC Sounds app or want to listen to it on your computer, click here to listen to the episode – as mentioned previously, the conversation starts 23 minutes into the programme after the Nicola Sturgeon interview.
She gave a talk to Skirt Club to make women aware of how you can enhance your sexual pleasure by incorporating sex toys and lubricants into your sex play.
She gave a talk at Simply Oloni’s Laid Bare Live event about sex toys in May. Simply Oloni was voted Cosmo Sex Blogger of the Year in 2015. The second of Oloni’s Laid Bare Live events, it offered all aspects of sex and sexuality, opening up the conversation about all things sexual to enhance your sexual intimacy and pleasure. It was great to have such an appreciative audience of fabulous women who all love sex!
Samantha and Paul collaborated with Colin Richards, Expert Sensual Masseur and Sex & Relationship Mentor, and gave a talk at Home House about the benefits of using sex toys within you relationship or for solo pleasure.
Samantha and Paul collaborated with the Candid Collective and ran a workshop about incorporating sex toys into your relationship in March 2019.
She had a stand at the Bella Vou Womens Health event in Tunbridge Wells where she shared her extensive knowledge of enjoying sexual intimacy and pleasure through using sex toys, dilators and sexual lubricants. There was great interest in all the topics covered by the excellent speakers and in our products too.
Samantha gave a talk about sexual health and enjoying sexual intimacy and pleasure whatever your age at the Bella Vou Womens Health event in November and in February 2020.
Samantha and Paul collaborated with Genie, the Goddess Within and held their first Goddess Sleepover in November 2019 where they talked about sexual health, vagina/vulvahealth, sexual intimacy and pleasure, sex toys and orgasms.
Samantha was invited to join a online panel at the Longevity Leaders World Congress in London in April 2020 to discuss the health benefits of sex as we age. She will be joining Adam Lewis, founder of Hot Octopuss and Dr Lee Smith from Anglia Ruskin University, author of “Sexual Activity is Associated with Greater Enjoyment of Life in Older Adults” published in the Journal of Sexual Medicine December 2018.
As a former nurse Samantha is well aware of how healthcare professionals struggle to talk to their patients about sexual issues and patients are very reluctant to discuss intimate problems with their doctor. To help healthcare professionals, she has written extensively about sexual health issues, offering practical advice and recommending suitable products and other trained professionals who can help.
As a nurse she worked extensively in medical/cardiac/cancer care, trained as a renal nurse and then as an occupational health nurse, hence her interest in health promotion and preventative care.
She is passionate about people getting the most appropriate advice and treatment from healthcare professionals too.
Working with a consultant uro/gynaecologist and a women’s health physiotherapist at Tunbridge Wells Hospital, Samantha has created the Jo Divine Health Brochure containing suitable products for their patients with gynaecological conditions, such as vaginal tightness, post operative scarring and menopausal symptoms to help alleviate some of the symptoms.
The health brochure is being given out across the UK by many healthcare professionals including at the Pelvic Health Summit 2016, COSRT conference 2016 and at the Edinburgh Fringe by Gussie Grips aka Elaine Miller, a womens health physiotherapist who talks about “pelvic floors and pish” as well as menopause support groups, menopause sepcialists and GPs, sex therapists and clinical nurse specialists across the UK.
Samantha was asked to speak at the Family Planning Association (FPA) Launch event for Sexual Health Week. The campaign for 2017 is Let’s Talk about Porn. As a parent of three teenagers Samantha talked about why it is important for parents to talk about porn with our children to ensure they understand sex should be happy, healthy, pleasurable and concensual and that porn is just “acted sex”, not “real sex”. The FPA are campaigning for inclusive, comprehensive sex education in the UK.
She was also involved in the sexual health charity FPA when they published guidance to support parents to respond to the government’s consultation in January 2018.
She and her daughter, Milly, a youth sex education activist, filmed a video for UNESCO about inclusive comprehensive sex education in 2018.
She attended a talk by the fabulous Elvin Box held at Lloyds of London in aid of Movember in November where she chatted about sexual health and prostate health. It was so good to be in a room of men and a few women happy to talk about getting their prostate checked, erections, urinary flow rate, sexual intimacy and pleasure. Steve the event organiser is a passionate campaigner at Lloyds and we need more men to get involved so we can educate and inform other men, their partners, children, parents and colleagues about mens health issues including prostate cancer and mental health.
As a result of creating the health brochure she spoke at the National Forum of Gynaecology/Oncology Nurses Survivorship Conference in October 2015 and to the South Coast of England Womens Health Forum and has been invited to speak again in 2018.
She also spoke to the South Coast of England Women’s Health physiotherapist forum at Tunbridge Wells Hopsital and has been invited to speak at the SWIST WH physiotherapists monthly meeting about suitable sex toys.
She gave a talk at the Mummy MOT Training course for women’s health physiotherapists in February 2016.
She has given talks to gynaecologists, obstetricians and womens health physiotherapists at Tunbridge Wells Hospital, the London Bridge Clinic, Frimley Park, Epsom Hospital and at Chelsea and Westminster Hospital.
Samantha gave a talk to healthcare professionals at the Genital Pain and Dermatology clinic at St Peter’s Hospital in Chertsey in March 2018
She also gave a talk at the Daisy Network Conference in June 2017 about sexual intimacy and pleasure. This is a amazing charity supporting women who have Premature Ovarian Insufficiency, often younger women which leads to early menopause, the symptoms of which impact upon sexual pleasure and function, relationships and body confidence. She had a stand at the Daisy Day in May 2018 and will speaking in 2020.
Samantha and Paul had a stand at the COSRT Conference in 2018 and 2019 which got much interest from many of the delegates. They also gave a talk about their products at the Institute of Sexology Training course in Cambridge in June 2019. They work with several psychosexual therapists across the UK.
Samantha also attended the Vaginismus and Dyspareunia Conference held by Manchester Mental Health Trust in May 2018 where she had a stand which got plenty of interest.
She wrote an blog for Chris’ Cancer Community and Womb Cancer Support. Chris and Samantha created a video about Sex and Cancer and Samantha also created a video about womb cancer and sex.
She gave a talk at the Health and Wellbeing event run by Ovacome, leading ovarian cancer charity in March 2019. She did a webinar ( her first one) in April 2020 as the Ovacome wellbeing event could not be held this year due to COVID-19 where she talked about sexual health, intimacy and pleasure.
She also had a stand at the Menopause Symposium at West Middlesex Hospital in March 2019.
Samantha attended an event called “Learning from each other” – a panel discussion on sexual difficulties held by the Havelock Clinic at The Theatre at Canada Water on 7th October 2019. Attended by healthcare professionals it was an interesting and informative evening. There was great interest in the products on our stand that can help painful sex, pelvic floor dysfunction and erectile issues.
She is also works with Diane Danzebrink who set up Menopause Support, Dr Louise Newson a GP who specialises in the menopause, Dr Hannah Short, Menopause GP and Jane Lewis, author of Me & My Menopausal Vagina.
Samantha gave a talk about the health brochure and suitable products including silicone dilators and slim sex toys at the CORST Genital Pain Training Day – A Multidisciplinary Approach in Brighton in November 2019.
She also gave a talk at the Guy’s Cancer Academy Sexual Wellbeing and Cancer on Tuesday 4th February 2020 where she spoke to 100 healthcare professionals and several patient speakers about regaining sexual function and enjoying intimacy and pleasure post treatment and when living with cancer. She talked about the importance of using pH balanced sexual lubricants and vaginal moisturisers, what ingredients to avoid such as glycerin, glycols and parabens, the detrimental impact of feminine hygiene products and how using suitable sex toys can really help people enjoy better sex.
It was so good to hear feedback from a group of therapeutic radiographers who said “the study day was practice changing”.
She joined the panel at the fabulous Trekstock event Lifting the Lid on Cancer and Menopause on Wednesday 26th February 2020 . It was an amazing event, fun and informative and quite emotional at times. Lauren Mahon ( Girl vs Cancer) was such a brilliant host, so full of energy and incredibly funny, she put all the panel at ease especially the fabulous Lydia Brain who spoke about having womb cancer at 24 and Nicky Newman who has secondary breast cancer, both incredibly inspirational and amazing women. Dr Louise Newson and Dr Heather Currie spoke about HRT myths and how many women can use local oestrogen, Dr Marie Gerval talked abut her work, ongoing research andd how the Daisy Network can support anyone with premature ovarian insuffuciency and early menopause.
I was the light entertainment talking about sexual health, intimacy and pleasure, the need for good intimate health, no KY, I think everyone on the panel said this, irritating lube and moisturiser ingredients, feminine hygiene products, simple sex toys, the small steps to take to get back to sex without penetration because low libido is a huge problem.
Lauren was fabulous telling everyone to masturbate and have an orgasm because it really helped her ( love this woman!). I gave away lots of organic lubes, condoms and our sex toy raffle was a huge hit! I have been invited to join up coming panel discussions which is great. I had several emotIonal chats with a couple of women whom I hope will get in touch so I can help them. Talking about menopause and sex to this group of young women is so important. I find it really frustrating that they are often left to struggle with their symptoms, no one advises them about sexual intimacy and pleasure yet this should be a compulsory part of any cancer treament whatever your age, sexual orientation or gender. It is a priviledge to be working with such a fabulous charity who are filling the gap that other cancer charities and HCPs are missing.
She will be joining the panel at Trekstock to talk about Lifting the Lid on Sex and Cancer on 28th September 2021. She is also joining Trekstock for their 5 week menopause course online to talk about sex and menopause on 4th October 2021.
The fabulous Cheryl Johnson invited Sam to run a Sex and Cancer session as part of Cancer Creativity in December 2020 which included a quiz and sex toys as prizes!
She spoke to the Macmillan team at the North devon NHS Trust about sex and cancer in June 2021, including ways to open the conversation including recommending irritant free lubes, moisturisers, dilators, suttable sex toys and how patients can regain their sexual function and enjoy sex post treatment.
Samantha is also talking about Sex and Womb Cancer at the Peaches Trust, a womb cancer charity as part of their online Wellness Day on 29th September for their members.
She recently recorded a podcast Don’t Ignore The Elephant with the fabluous Dr Liz O’Riorden, a breast surgeon who has had breast cancer. They had a lively and informative chat about enjoying sex after breast cancer treatment which will be aired in October 2021.
She will be joining Naman Julka- Anderson, a Therapeutic Radiographer on his RadTalk podcast to chat about sexual health, intimacy and pleasure and the impact of late effects following radiotherapy including the importance of why ingredients matter in sexual lubricants and moisturisers, how sex toys and dilators can help people regain their sexual function so they can enjoy pleasurable sex and why talking about sex, offering practical advice and signposting patients to websites such as Jo Divine needs to be a compulsory part of cancer care.
Samantha has written extensively about enjoying sex during the menopause
She wrote an article about enhancing sexual wellbeing during the menopause for Media Planet which also featured in the Managing Menopause supplement in the Guardian.
Her personal story has recently been published in a book about the Menopause by Henpicked and also featured on their website too.
Samantha and Jo Divine have also been included as a resource for sexual intimacy and pleasure advice in Jane Lewis’ book, Me & My Menopausal Vagina and in Dr Louise Newson’s first book, a Haynes Manual on Menopause – a definitive guide to help women, their partners and families cut through the plethary of misinformation and take a straightforward look at menopause. Details and a vidoe about the book can be found here.
Dr Newson has written her second book “ Preparing for the Perimenopause and Menopause” which includes Samantha and Jo Divine.
She recorded a podcast with Dr Newson about Sex and the Menopause, talking about intimate health including using suitable sexual lubricants and vaginal moisturisers, how sex toys can help you regain your sex life and how to talk to your partner about enjoying sexual intimacy and pleasure.
Jo Divine has also been included as a resource in Dr Philippa Kay’s new book, The M Word.
Samantha also advised Alice Smellie on the chapter about sex, having several very lively conversations in “Cracking The Menopause” by Mariella Frostup and Alice Smellie.
She also advised Fran Bushe for her book “My Broken Vagina” and Jo Divine is included as a resource.
She has also written about sexual intimacy and pleasure for mpoweredwomen and you can find the articles on their website.
Samantha recorded a podcast with Dr Caroline West, Lecturer in Sexuality Studies at Dublin City University and founder of Glow West. From orgasm faces, sexual lubricants, body confidence, communication, sex after bereavement and sex toys, they discuss so much to help you enjoy better sex lives.
Samantha was invited to talk to Rachel Peru, midlife model, on her Out of the Bubble podcast about sexual health, intimacy and pleasure. They discussed how Jo Divine was started, what the brand means, the huge online library of practical articles, enjoying sex in your midlife and how we can get the conversation started to help people enjoy better sex, whoever they are and whatever their age, gender, sexual orientation, health condtion or disability.
Samantha is joining Katie Taylor and Diane Danzebrink at the Latte Lounge Midlife Festival 11th -15th October 2021 to chat about sex and menopause which will no doubt be fun, lively and informative.
Samantha is also a member of the Royal College of Obstetricians and Gynaecologists Womens Voices Involvement panel and a member of the Vaginal Atrophy Facebook Group.
In February 2019 she attended a menopause workshop at RCOG with RCGP and DOH. Samantha and fellow members RCOG WVIP Diane Danzebronk and Rachael Edgerton wrote to RCOG requesting this meeting to discuss ways in which GPs can recognise that their patients are experiencing menopausal symptoms and to offer suitable treatment through a range of practical interventions within the GP practice. This is an on going discussion.
Samantha was invited by Baroness Liz Barker to attend the launch of the RCOG Womens Health Strategy at the House of Commons on 2nd December 2019 with fellow members of the RCOG Womens Voice Involvement Panel including Milly Evans, Rachael Edgerton, Laura Murphy and Diane Danzebrink. This is the launch of #BetterforWomen report by the Royal College of Obstetricians and Gynaecologists and Faculty of Sexual and Reproductive Health at the House of Commons. Women are struggling to access vital sexual health and reproductive services, many live with gynae health issues that impact upon their daily life. Lesley Regan RCOG President says “ “If you get it right for women, you get it right for lots of other people,”.
She is a member of the Surgical Menopause Advisory Committee for International Association For Premenstrual Disorders (IAPMD) with Dr Hannah Short, Dr Nick Panay, Diane Danzebrink, Dr Malcolm Dixon and Andrea Chisholm
As a member of the surgical committee for International Association for Premenstrual Disorders (IAPMD) and having a personal interest in PMDD Samantha was so pleased to be asked to take part in a Q&A with Clare Knox, founder of See Her Thrive to talk about sexual health intimacy and pleasure and PMDD.
Premenstrual dysphoric disorder (PMDD), believed to affect 2-10% of women of reproductive age, is a cyclical, hormone-based mood disorder as a result of a severe negative reaction to the natural rise and fall of estrogen and progesterone. This can impact upon both mental and physical health, which affects relationships and enjoying sexual intimacy and pleasure.
Jo Divine work with several charities including:
Womb Cancer Support
Lichens Sclerosus and Vulval Cancer UK Awareness
Chris’ Cancer Community
The Daisy Network
The Menopause Charity