About Us

What makes us different?

We will only sell high quality, skin-safe branded products, at reasonable prices with maximum discretion and friendliness.

We will only sell products that are of proven quality and of high skin safety. There is nowhere more sensitive on your body, so by buying from Jo Divine, you can be sure both we – and the manufacturers – have done our best to ensure the high quality of the products we sell.

We care about your privacy

We ship in plain packaging and bill discreetly. We will only email you when you tell us we can and when you order from us. We never spam and we never give out customer details to other companies.

Sold with honesty and discretion

We know that for many of our customers, buying their first sex toy is a ‘big deal’. They require discretion and give us a great deal of trust in handling their order and their data.

In addition, we keep our images tasteful and clear.

Our product packaging is plain and elegant, with our manufacturers making their packaging eco-friendly and recyclable.

This applies to our first own branded product, Jo Divine IMMY.

We don’t claim to sell “intimate massagers” which will give you o——ms, we use real words and tell you what to expect in honest language.

Trading Since 2007

Jo Divine has been trading – through our parent company Wholesome Trading Ltd. since 2007. So, we have the experience and infrastructure to cope with your order and any queries that may arise.

Advertising in the national press since 2008

We have been advertising in national magazines such as Good Housekeeping, YOURS and Woman and Home since 2008.

As the readers of these magazines are very quick to shout if they feel aggrieved or angry at a company, you can be sure we exist and provide a competent service (this is not intended to indicate a recommendation by any magazine or parent company).

Featuring on Channel 4 and Channel 5

Samantha was featured on Channel 5 in How To Have A Better Orgasm

She featured on Channel 4 : Sex, Myths and the Menopause with Davina McCall where they chatted about sexual health, intimacy and pleasure and showed some of our products

Working with the NHS and Cancer Charities

Jo Divine has gained a reputable reputation with many healthcare professionals working in the NHS and private practice who share our health brochure and products with their patients, signpost them to our website and to Samantha, our co-founder, who is a former nurse and sexual health and pleasure expert, for advice.

We also work with several cancer charities who share our products and signpost their members to our website too.

Making sex toy shopping easy

Our aim is to make sex toy shopping easy. We’ve already done most of the work, so all you have to do is select and enjoy your purchase.

Our extensive market research has shown that people are discouraged by the sheer volume of products on the market. You won’t find 2,000 product lines here – just the results of our search for the best the industry can offer.
Our products work – and keep on working

Our products are not bargain-basement, but all are good value. You won’t find us selling £5 vibrators, or giving away ‘free’ ones. We would rather sell products that work.

Think about what you’re putting inside you

Our products are manufactured with the best materials – silicone, ABS plastic, glass or metal.

Jelly and latex are porous and so are difficult to clean, absorb bacteria, degrade over time and with certain lubricants and can cause allergic reactions in many people, so we do not sell them.

The same goes for the ingredients in our irritant free sexual lubricants and vaginal moisturisers which is why we only sell three brands in our range. Samantha has talked and written extensively about why ingredients matter when it comes to your intimate health and pleasure. This is why we will never sell any products which contains glycerin, glycols, parabens, dyes, perfume or alcohol.