About Us

What makes us different?

We will only sell high quality, skin-safe branded products, at reasonable prices with maximum discretion and friendliness.

We will only sell products that are of proven quality and of high skin safety. There is nowhere more sensitive on your body, so by buying from Jo Divine, you can be sure both we – and the manufacturers – have done our best to ensure the high quality of the products we sell.

We care about your privacy

We ship in plain packaging and bill discreetly. We will only email you when you tell us we can and when you order from us. We never spam and we never give out customer details to other companies.

Sold with honesty, not vulgarity

We know that for many of our customers, buying their first sex toy is a ‘big deal’. They require discretion and give us a great deal of trust in handling their order and their data.

In addition, many are put off buying a sex toy by the pouting models littering many down market sites. We know this can put off both men and women alike, which is why we keep the photos of models to an absolute minimum.

This also applies to the packaging of the products we sell – none of our products are adorned with pictures of scantily clad women or men. If we ever stock a less enlightened manufacturer, we will warn you if the packaging might put some people off.

We are not prudes, however. We don’t claim to sell “intimate massagers” which will give you o——ms, we use real words and tell you what to expect in honest language.

Trading Since 2007

Jo Divine has been trading – through our parent company Wholesome Trading Ltd. since 2007. So we have the experience and infrastructure to cope with your order and any queries that may arise.

Advertising in the national press since 2008

We have been advertising in national magazines such as Good Housekeeping, Cosmopolitan, Woman and Home since 2008.

As the readers of these magazines are very quick to shout if they feel aggrieved or angry at a company, you can be sure we exist and provide a competent service (this is not intended to indicate a recommendation by any magazine or parent company).

Making sex toy shopping easy

Our aim is to make sex toy shopping easy. We’ve already done most of the work, so all you have to do is select and enjoy your purchase.

Our extensive market research has shown that people are discouraged by the sheer volume of products on the market. You won’t find 2,000 product lines here – just the results of our search for the best the industry can offer.
Our products work – and keep on working

Our products are not bargain basement, but all are good value. You won’t find us selling £5 vibrators, or giving away ‘free’ ones. We would rather sell products that work.

Think about what you’re putting inside you

Our products are manufactured with the best materials – silicone, glass or metal.

Jelly and latex are porous and so are difficult to clean, and can cause allergic reactions in many people, so we simply do not sell them.