Welcome to Jo Divine

In 2007, Jo Divine's founders, Samantha and Paul, found that most sex toys and lubes were not skin-safe and created Jo Divine - a store that only sells skin-safe products, allowing you to shop in confidence. They've been discreetly shipping sex toys ever since.

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New Products
LELO Ida Wave
LELO Ida Wave
LELO Ida Wave
LELO Ida Wave
LELO Ida Wave
LELO Ida Wave
£178.99

LELO Ida Wave

Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
Odile Anal Dilator
£99.99

Odile Anal Dilator

Powerect Natural Delay
Powerect Natural Delay
Powerect Natural Delay
Powerect Natural Delay
£3.99

Powerect Natural Delay

Hot Octopuss Plex
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Hot Octopuss Plex
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Hot Octopuss Plex
Hot Octopuss Plex
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Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
Hot Octopuss Plex
£88.99

Hot Octopuss Plex

Fleshlight Pure Stamina Training Unit
Fleshlight Pure Stamina Training Unit
Fleshlight Pure Stamina Training Unit
Fleshlight Pure Stamina Training Unit
Fleshlight Pure Stamina Training Unit
Fleshlight Pure Stamina Training Unit
£66.99

Fleshlight Pure Stamina Training Unit

Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
Hot Octopuss Pulse Duo Lux
£168.99

Hot Octopuss Pulse Duo Lux

Best Sellers
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
SUTIL Luxe
£13.99

SUTIL Luxe

LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2 - Purple
LELO Sona 2 - Cerise
LELO Sona 2 - Black
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2
LELO Sona 2 - Purple
LELO Sona 2 - Cerise
LELO Sona 2 - Black
£98.99

LELO Sona 2

Yes Organic Water Based Lubricant
Yes Organic Water Based Lubricant
Yes Organic Water Based Lubricant
Yes Organic Water Based Lubricant - 50ml
Yes Organic Water Based Lubricant - 100ml
Yes Organic Water Based Lubricant
Yes Organic Water Based Lubricant
Yes Organic Water Based Lubricant
Yes Organic Water Based Lubricant - 50ml
Yes Organic Water Based Lubricant - 100ml
£7.99

Yes Organic Water Based Lubricant

SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
SUTIL Rich
£14.99

SUTIL Rich

Yes VM Vaginal Moisturiser
Yes VM Vaginal Moisturiser
Yes VM Vaginal Moisturiser
Yes VM Vaginal Moisturiser - 100ml
Yes VM Vaginal Moisturiser
Yes VM Vaginal Moisturiser
Yes VM Vaginal Moisturiser
Yes VM Vaginal Moisturiser - 100ml
£11.99

Yes VM Vaginal Moisturiser

Jo Divine IMMY
Rocks Off Slinky Pinky
Jo Divine IMMY
Jo Divine IMMY
Jo Divine IMMY
Jo Divine IMMY
Rocks Off Slinky Pinky
Jo Divine IMMY
Jo Divine IMMY
Jo Divine IMMY
£23.99

Jo Divine IMMY

Sex, Myths and the Menopause

In May 2021, Samantha was interviewed by Davina McCall as part of the Channel 4 "Sex, Myths and the Menopause" programme. This lead to us helping thousands more people enjoy sex more, whatever their age, something we did before the programme and continue to do to this day.

You can read more about the TV programme and find out where to watch it here.

The products featured in the programme are below.

The Gamechange LELO Sona 2
The Blog

We have over 400 articles in our blog - a small selection are below. Click here to access all the articles.

One Last Kiss

One Last Kiss

Elly Jones, Aug 05, 2022

Jo struggles with Mr Divine but cannot let Sophia go, she needs to see her one last time. “I couldn’t let that be our last kiss” I declared when I finally let her go. I’ll make it work. I can make this work”

My First Time Using A Strap-On

My First Time Using A Strap-On

Fido, Feb 21, 2022

Curious about using a strap-on? Then you'll enjoy this first time experience of using a strap -on.

A Steamy Spa Date

A Steamy Spa Date

Eleni Peitho, Jun 18, 2021

Eleni takes us on an intense first date, to a sexy spa in Germany.

How to use the LELO SONA 2

How to use the LELO SONA 2

Samantha Evans, Aug 10, 2020

The SONA 2 is an incredibly unique clitoral stimulator that is completely different to classic vibrating products. To ensure you make the most of your SONA, we've compiled a quick guide on how to use the SONA 2.

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