Welcome to Jo Divine

In 2007, Jo Divine's founders, Samantha and Paul, found that most sex toys and lubes were not skin-safe and created Jo Divine - a store that only sells skin-safe products, allowing you to shop in confidence. They've been discreetly shipping sex toys ever since.

Summer Sale

Beach bargains!

Grab a bargain and make this the most thrilling holiday yet!
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Sex, Myths and the Menopause

In May 2021, Samantha was interviewed by Davina McCall as part of the Channel 4 "Sex, Myths and the Menopause" programme. This lead to us helping thousands more people enjoy sex more, whatever their age, something we did before the programme and continue to do to this day.

You can read more about the TV programme and find out where to watch it here.

The products featured in the programme are below.