Jo Divine Site Search
Jo Divine Shopping Basket
Jo Divine Home Page

Samantha Evans

About our sexual health writer and Director of Jo Divine, Samantha Evans

Samantha Evans

Samantha Evans co-founded Jo Divine, an online sex toy company, with her husband Paul in 2007. Having a professional background in nursing, she is a features writer for Jo Divine and is passionate about sexual health and pleasure through using skin safe sex toys and sexual lubricants.

Being married for 22 years she understands the effects that motherhood and the menopause can have upon relationships and sexual intimacy, she has exerienced her own sexual health issues and as a mum of three teenagers she is aware of the varied quality and often poor standard of sex education in schools in the UK.

She has written extensively for Jo Divine and the press and has featured on radio, including BBC Womans Hour. She was recently filmed for a televisiondocumentary about female pleasure which is due for release in 2020.

Sexual Pleasure

Having an extensive knowledge about sex toys, Samantha enjoys creating informative articles about sexual health and pleasure which endeavour to normalise sex and help people to talk about it. From sex after cancer, exploring new ways to enjoy sexual pleasure to enjoying a G-spot orgasm and sex beyond penetration, she has created many articles offering simple practicala dvcie that can help people enjoy better sexual pleasure.

Samantha is always looking at ways in which both men and women can take control of their sexual health to increase their sexual pleasure and general well being. Whoever you are, she believes that it is always possible to find ways in which to enjoy sex by being imaginative, adventurous and making it fun, whatever your age, health condtion, disability or sexual orientation.

Being 51 and menopausal Samantha works hard to ensure all women going through the menopause enjoy good sexual intimacy and pleasure and don’t give up on their sex lives when there are many sex positive ways they can continue enjoying sexual pleasure.

Samantha has written an extensive number of articles and edits articles created by our other amazing authors in our online magazine and she has created videos for our Jo Divine YouTube channel too

Written work

Samantha writes regular features for leading websites, such as So Feminine, Good Housekeeping, Healthista, Glamour, and Net Doctor. Her articles are regularly featured in national newspapers, including The Guardian, The Telegraph, The Independent, Daily Mail, Daily Star, Daily Express, The Sun and Metro.

She has also written for Huff Post, Henpicked, The Talented Ladies Club, the RealMotherHood, Womb Cancer Support, Chris’ Cancer Comunity, the Latte Lounge , Hot Octopuss, Mpowerher, Hysterical Women and the Good Sex blog.

Radio work

Samantha spoke to Lucy Beresford on LBC radio about the importance of foreplay and the benefits of masturbation in the workplace. She also talked about taking your sex toys on holiday.

She also spoke to Radio Gorgeous about enjoying sex as you get older, what she has done to improve her own sex life in her late 40’s and how using skin safe sex toys and sexual lubricants can protect your sexual health and pleasure.

She also joined Diane Danzebrink and Jospehine Pembroke at Radio Gorgeous to talk about Menopause, Sex and Relationships in November 2017.

She spoke to Josephine Pembroke at Radio Gorgeous about how to orgasm discussing ways in which women can improve their sex lives and enjoy better, more frequent orgasms.

Samantha spoke to Emma Barnett at BBC5Live about how many older people enjoy using sex toys, including those living in residential and nursing homes.

She has also spoken to Sadie Nine at BBC Radio Essex about the benefits of sex for older people, how Jo Divine has many older customers and why we need to educate HCPs to talk about sex and ask their patients about their sexual activity following research from Ruskin University and UCL (2018)

Health Radio invited Samantha to talk about the benefits of using sex toys to improve your sexual health and pleasure by incoporating sex toys into your sex play and relationships. She discussed how her work with many healthcare professionals across the UK helps them advise their patients about ways in which to enjoy better sexual intimacy and pleasure.

Collaborating with the Latte Lounge Samantha joined Kate Taylor, Francine Kaye and Donna Freed at Radio Gorgeous to record a podcast about midlife, sex and relationships in March 2019.

She recently joined a panel of expert speakers including Liz Earle MBE, Dr Louise Newson, leading menopause GP, Diane Danzebrink, Menpoause counsellor and campaigner, founder of Menopause Support and #MakeMenopauseMatter campaign, Jane Lewis, author of Me& My Menopausal Vagina and founder of the Vaginal Atrophy facebook group, Athena Lamnisos, CEO of Eve Appeal and Katie Taylor, founder of Latte Lounge for a charity Spa day to celebrate the 3rd birthday of the Latte Lounge in aid of the Eve Appeal in July 2019.

Samantha and Milly, her 19 year old daughter who is a sex education activist were invited to talk to Phil Williams about sex education in schools and from parents on BBC 5 Live as part of the BBC Sex TakeOver Day on 20th November 2018.

She recently joined Nan Akua, Diane Danzebrink, Dr Nighat Arif and Jane Lewis to speak on BBC 3 Counties Radio about Relationships, Sex and the Menopause in May 2019.

The theme for World Menopause Day on the 18th October is testosterone and Samantha joined Katie Taylor, founder of the Latte Lounge and Diane Danzebrink, founder of Menopause Support 7.30pm on Monday 14th October for a FaceBook Live event talking about testosterone, low libido, sex and the menopause. If you’d like to watch join the Latte Lounge on Facebook

She recently filmed two vlogs with Diane Danzebrink about vagina health and menopause and enjoyign sexual intiamcy and pleasure during and beyond menopause.

Woman’s Hour

Samantha joined a discussion on BBC Woman’s Hour on Friday 30th November 2019 with presenter Jane Garvey, Cate McKenzie, psychosexual therapist and Janet Barter, Vice President at the Faculty of Sexual and Reproductive Healthcare to talk about sex in your forties.

The discussion covered many aspects of sex, from women struggling to have sex because their male partners do not want it, women who feel pressurised into having sex, those now enjoying a great sex life and casual sex after leaving a long term relationship and women who are enjoying sex with other women.

Samantha written about her own sex life in her 40’s and how her vagina health and sex life was transformed through using YES sexual lubricants, exploring sex toys, talking to her partner and being more sexually adventurous. You do not have to give up on your sex life, there are many ways to kick start intimacy.

If you’d like to take a listen, go to the BBC Sounds app on your phone or table and search for “Womens Hour” – it is the episode featuring Nicola Sturgeon. Our discussion starts approximate 23 minutes into the programme.

If you don’t have the BBC Sounds app or want to listen to it on your computer, click here to listen to the episode – as mentioned previously, the conversation starts 23 minutes into the programme after the Nicola Sturgeon interview.

Sex Talks

She gave a talk to Skirt Club to make women aware of how you can enhance your sexual pleasure by incorporating sex toys and lubricants into your sex play.

She gave a talk at Simply Oloni’s Laid Bare Live event about sex toys in May. Simply Oloni was voted Cosmo Sex Blogger of the Year in 2015. The second of Oloni’s Laid Bare Live events, it offered all aspects of sex and sexuality, opening up the conversation about all things sexual to enhance your sexual intimacy and pleasure. It was great to have such an appreciative audience of fabulous women who all love sex!

Samantha and Paul collaborated with Colin Richards, Expert Sensual Masseur and Sex & Relationship Mentor, and gave a talk at Home House about the benefits of using sex toys within you relationship or for solo pleasure.

Samantha and Paul collaborated with the Candid Collective and ran a workshop about incorporating sex toys into your relationship in March 2019.

She had a stand at the Bella Vou Womens Health event in Tunbridge Wells where she shared her extensive knowledge of enjoying sexual intimacy and pleasure through using sex toys, dilators and sexual lubricants. There was great interest in all the topics covered by the excellent speakers and in our products too.

Samantha gave a talk about sexual ehalth and enjoyign sexual intimacy and pleasure whatever your age at the Bella Vou Womens Health event in November. Samantha will be giving more sexual health and pleasure talks with Bella Vou in 2020.

Samantha and Paul collaborated with Genie, the Goddess Within and held their first Goddess Sleepover in November 2019 where they talked about sexual health, vagina/vulvahealth, sexual intimacy and pleasure, sex toys and orgasms.

Samanth a has also been invited to join a panel at the Longevity Leaders World Congress in London in April 2020 to discuss the health benefits of sex as we age. She will be joining Adam Lewis, founder of Hot Octopuss and Dr Lee Smith from Anglia Ruskin University, author of “Sexual Activity is Associated with Greater Enjoyment of Life in Older Adults” published in the Journal of Sexual Medicine December 2018.

Sexual Health

As a former nurse Samantha is well aware of how healthcare professionals struggle to talk to their patients about sexual issues and patients are very reluctant to discuss intimate problems with their doctor. To help healthcare professionals, she has written extensively about sexual health issues, offering practical advice and recommending suitable products and other trained professionals who can help.

As a nurse she worked extensively in medical/cardiac/cancer care, trained as a renal nurse and then as an occupational health nurse, hence her interest in health promotion and preventative care.

She is passionate about people getting the most appropriate advice and treatment from healthcare professionals too.

Working with a consultant uro/gynaecologist and a women’s health physiotherapist at Tunbridge Wells Hospital, Samantha has created the Jo Divine Health Brochure containing suitable products for their patients with gynaecological conditions, such as vaginal tightness, post operative scarring and menopausal symptoms to help alleviate some of the symptoms.

The health brochure is being given out across the UK by many healthcare professionals including at the Pelvic Health Summit 2016, COSRT conference 2016 and at the Edinburgh Fringe by Gussie Grips aka Elaine Miller, a womens health physiotherapist who talks about “pelvic floors and pish” as well as menopause support groups, menopause sepcialists and GPs, sex therapists and clinical nurse specialists across the UK.

Samantha was asked to speak at the Family Planning Association (FPA) Launch event for Sexual Health Week. The campaign for 2017 is Let’s Talk about Porn. As a parent of three teenagers Samantha talked about why it is important for parents to talk about porn with our children to ensure they understand sex should be happy, healthy, pleasurable and concensual and that porn is just “acted sex”, not “real sex”. The FPA are campaigning for inclusive, comprehensive sex education in the UK.

She was also involved in the sexual health charity FPA when they published guidance to support parents to respond to the government’s consultation in January 2018.

She and her 18 year old daughter filmed a video for UNESCO about inclusive comprehensive sex education in 2018.

She attended a talk by the fabulous Elvin Box held at Lloyds of London in aid of Movember in November where she chatted about sexual health and prostate health. It was so good to be in a room of men and a few women happy to talk about getting their prostate checked, erections, urinary flow rate, sexual intimacy and pleasure. Steve the event organiser is a passionate campaigner at Lloyds and we need more men to get involved so we can educate and inform other men, their partners, children, parents and colleagues about mens health issues including prostae cancer and mental health.

Sex talks to Healthcare professionals

As a result of creating the health brochure she spoke at the National Forum of Gynaecology/Oncology Nurses Survivorship Conference in October 2015 and to the South Coast of England Womens Health Forum and has been invited to speak again in 2018.

She also spoke to the South Coast of England Women’s Health physiotherapist forum at Tunbridge Wells Hopsital and has been invited to speak at the SWIST WH physiotherapists monthly meeting about suitable sex toys.

She gave a talk at the Mummy MOT Training course for women’s health physiotherapists in February 2016.

She has given talks to gynaecologists, obstetricians and womens health physiotherapists at Tunbridge Wells Hospital, the London Bridge Clinic, Frimley Park, Epsom Hospital and at Chelsea and Westminster Hospital.

Samantha gave a talk to healthcare professionals at the Genital Pain and Dermatology clinic at St Peter’s Hospital in Chertsey in March 2018

She also gave a talk at the Daisy Network Conference in June 2017 about sexual intimacy and pleasure. This is a amazing charity supporting women who have Premature Ovarian Insufficiency, often younger women which leads to early menopause, the symptoms of which impact upon sexual pleasure and function, relationships and body confidence. She had a stand at the Daisy Day in May 2018.

Samantha and Paul had a stand at the COSRT Conference in 2018 and 2019 which got much interest from many of the delegates. They also gave a talk about their products at the Institute of Sexology Training course in Cambridge in June 2019. They work with several psychosexual therapists across the UK.

Samantha also attended the Vaginismus and Dyspareunia Conference held by Manchester Mental Health Trust in May 2018 where she had a stand which got plenty of interest.

She wrote an blog for Chris’ Cancer Community and Womb Cancer Support. Chris and Samantha created a video about Sex and Cancer and Samantha also created a video about womb cancer and sex.

She gave a talk at the Health and Wellbeing event run by Ovacome, leading ovarian cancer charity in March 2019.

She also had a stand at the Menopause Symposium at West Middlesex Hospital in March 2019.

Samantha attended an event called “Learning from each other” – a panel discussion on sexual difficulties held by the Havelock Clinic at The Theatre at Canada Water on 7th October 2019. Attended by healthcare professionals it was an interesting and informative evening. There was great interest in the products on our stand that can help painful sex, pelvic floor dysfunction and erectile issues.

She is also collaborating with Diane Danzebrink who set up Menopause Support, Dr Louise Newson a GP who specialises in the menopause, Dr Hannah Short, Menopause GP and Jane Lewis, author of Me & My Menopausal Vagina.

Samantha is giving a talk about the health brochure and suitable products including silicone dilators and slim sex toys at the CORST Genital Pain Training Day – A Multidisciplinary Approach in Brighton in November 2019.

Sex and Midlife

Samantha has written extensively about enjoying sex during the menopause

She wrote an article about enhancing sexual wellbeing during the menopause for Media Planet which also featured in the Managing Menopause supplement in the Guardian.

Her personal story has recently been published in a book about the Menopause by Henpicked and also featured on their website too.

Samantha and Jo Divine have also been included as a resource for sexual intimacy and pleasure advice in Jane Lewis’ book, Me & My Menopausal Vagina and in Dr Louise Newson’s first book, a Haynes Manual on Menopause – a definitive guide to help women, their partners and families cut through the plethary of misinformation and take a straightforward look at menopause. Details and a vidoe about the book can be found here

She has also written about sexual intimacy and pleasure for mpoweredwomen and you can find the articles on their website.

Samantha is collaborating wth Lorna Ives, founder of PeriMenoPost who featured her menopause story in the real life 60 seconds interview and her blog about sexual intimacy and pleasure.

Samantha is also a member of the Royal College of Obstetricians and Gynaecologists Womens Voices Involvement panel and a member of the Vaginal Atrophy Facebook Group.

In February 2019 she recently attended a menopause workshop at RCOG with RCGP and DOH. Samantha and fellow members RCOG WVIP Diane Danzebronk and Rachael Edgerton wrote to RCOG requesting this meeting to discuss ways in which GPs can recognise that their patinets are experiencing menopausal symptoms and to offer suitable treatment through a range of practical interventions within the GP practice. This is an on going discussion.

Samantha has been invited by Baroness Liz Barker to attend the launch of the RCOG Womens Health Strategy at the House of Commons on 2nd December with fellow members of the RCOG Womens Voice Involvement Panel including Milly Evans, Rachael Edgerton, Laura Murphy and Diane Danzebrink. This is the launch of #BetterforWomen report by the Royal College of Obstetricians and Gynaecologists and Faculty of Sexual and Reproductive Health at the House of Commons. Women are struggling to access vital sexual health and reproductive services, many live with gynae health issues that impact upon their daily life. Lesley Regan RCOG President says “ “If you get it right for women, you get it right for lots of other people,”.

She will feature in an upcoming television documentary about female pleasure .

Articles By This Author